Telugu movies which have integrated into the lives of Telugu people is a major source of entertainment. Especially the song and dance sequences in Telugu movies have a great impact on the hearts of the Telugu people. There are films which became big hits solely on the strength of songs with good Telugu lyrics. There are also Telugu movies which bombed at the box office but their songs have become evergreen hits as Telugu lyrics beautifully complemented these Telugu songs.
For instance a Telugu movie by name "Pooja" was released in 1975. The movie failed miserably at the box office. But the songs 'Anthata Nee Roopam Nanne Choodani', 'Ninginela Okatayale', 'Yenneno Janmala Bandham' have become a rage and are still afresh in the hearts and minds of Telugu film song lovers even after 35 years of its release. These songs have beautiful written Telugu lyrics praising the beauty of the heroes’ sweetheart in 'Anthata Nee Roopam Nanne Choodani' and the other two Telugu lyrical hits 'Yenneno Janmala Bandham' and 'Ninginela Okatayale' speaks about the sublime and intensity of the love between the love-struck couple. The playbacks were rendered by legendary singers S P Balasubramanyam and Vani Jayaram.
The most evergreen song in Telugu movies which is ever fresh in the hearts of all Telugu music lovers is 'Chitapata Chinukulu Paduthoo Vunte'. This beautiful Telugu lyric was penned by Acharya Aatreya and the music scored by K V Mahadevan for the Telugu film "Atmabalam" . The playback was rendered by the great iconic Telugu film singers Late Ghantashala and P Susheela. The song sung by two lovers dancing in the rain and running around trees to this day has a soothing effect on the hearts of music lovers. The lilting Telugu lyrical melody 'Chitapata Chinukulu Paduthoo Vunte' has over the years undergone several plagiarisms under remix culture. Yet the original song still to this day retains its fragrance of lyrical melody.
Likewise there are hundreds of super duper evergreen hit songs in Telugu films with marvelously written Telugu song lyrics complementing them. Songs of such kind from yesteryear Telugu movies have become a benchmark for the young crop of music composers who are churning out their own kind of musical hits adding grace and beauty to Telugu song lyrics.
The Telugu lyrics penned by famous lyricists of Telugu movies the likes Dr C Narayan Reddy, Acharya Aatreya, Veturi Sundararama Murthy aka Veturi were engraved in the hearts of millions of fiilm music lovers. Remember 'Aaresukoboyi Paresukunnanu' and 'Krushi Vunte Manushulu Rushulouthaaru' from NTR-starrer "Adavi Ramudu" released in 1977. The songs written by Veturi and music composed by K V Mahadevan became the biggest sensational hits giving NTR his second lease of life in Telugu movies. The movie released just when NTR's popularity was on the wane. These two Telugu lyrical melodies helped NTR retain his lost glory in Telugu films.
Likewise Chiranjeevi too is no exception. Many of his romantic songs having beautiful teasing Telugu lyrics etched him in the hearts of his innumerable fans. Remember his 'Abba Nee Theeyani Debba' from "Jagadeka Veerudu Athiloka Sundari"  and 'Bangaru Kodi Petta' from "Gharana Mogudu"  both the songs became sensational hits and are ever remembered till this day for their beats, rhythm, melody and above all the magnificent dance performance by Chiranjeevi.
The same 'Bangaru Kodi Petta' has been reprised in the latest Telugu movie "Magadheera"  starring Chiranjeevi's son, Ram Charan Teja has also become a big hit. 'Bangaru Koti Petta' was indeed penned by the famous Telugu lyricist Bhuvana Chandra and music composed by Keeravani, while 'Abba Nee Theeyani Debba' was written by Veturi and set to tune by Ilayaraja. Both the songs were sung by SPB.
Ilayaraja, the most prolific music composer of today has breathed life into Telugu lyrics with his lilting melodious compositions that stirred the hearts of Telugu film audiences. His songs in "Geetanjali"  and "Shiva"  have catapulted Telugu actor Nagarjuna to instant stardom. Telugu films 'Saagara Sangamam", "Jagadeka Veerudu Athiloka Sundari", "Anveshana" and "Swathi Muthyam" are most remembered for their songs and beautiful ever memorable Telugu lyrics. These Telugu movies are indeed termed as musical blockbusters.
Right from the beginning of Telugu cinema till today the song and dance sequences have become an integral part of the Telugu movies. Beautiful Telugu lyrics set to music by famous composers and sung by playback singers; and to which the leading actors and actresses sizzle onscreen make the movie a smash hit. While the song and lyrics are etched forever in the hearts of the millions of Telugu movie audiences.